December 2012 - Falcon Investment Advisors

December 2012

Boston, MA – Falcon Investment Advisors, LLC (“Falcon”) announced an investment in Triad Retail Media, LLC (“Triad”) in support of Rockbridge Growth Equity’s acquisition of the Company.

Triad provides digital advertising monetization solutions by partnering with ecommerce retailers to provide brand advertisers with access to ad space and the ecommerce shopper universe. The Company’s turnkey offerings to both retailers and advertisers include advertising sales, advertising creation and implementation, retail account development and management and advertising analytics software.

With offices in Boston and New York, Falcon provides innovative capital solutions in amounts of $10 million to $75 million to middle market companies throughout North America. Since its founding in 2000, Falcon has invested in over 45 companies in a broad range of industries to support acquisitions, recapitalizations, buyouts and organic growth. Falcon is currently investing out of Falcon Strategic Partners IV, LP. For more information or to refer an investment opportunity, please contact Michel Bayard at 617-412-2723 or visit