Subscription Loyalty Program Business
Independent sponsor in need of flexible financial partner to anchor junior capital tranches
The Company develops and manages subscription loyalty programs directly targeting online shoppers through company-owned websites. In addition, the Company executes customized online solutions for ecommerce retailers seeking to build brand awareness and reward customer loyalty.
Falcon partnered with an independent sponsor and a family office. Falcon provided a flexible capital solution, investing in subordinated debt, preferred equity and common equity to support the acquisition.