Subscription Loyalty Program Business - Falcon Investment Advisors

Subscription Loyalty Program Business

Independent sponsor in need of flexible financial partner to anchor junior capital tranches

Business Description:

The Company develops and manages subscription loyalty programs directly targeting online shoppers through company-owned websites.  In addition, the Company executes customized online solutions for ecommerce retailers seeking to build brand awareness and reward customer loyalty.

Falcon Solution:

Falcon partnered with an independent sponsor and a family office.  Falcon provided a flexible capital solution, investing in subordinated debt, preferred equity and common equity to support the acquisition.

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Investment Date:

MAR 2016

Transaction Type:



Specialized consumer services


Independent sponsor


Senior subordinated notes, preferred equity and common equity

Exit Date:

Current investment