BOSTON, MA— January
21, 2010 — Falcon Investment
Advisors LLC ("Falcon") announced an investment in Protect
America, Inc. ("Protect America" or "the Company"),
in support of Rockbridge Growth Equity's ("Rockbridge")
acquisition of the Company.
Protect America is a leading
direct-to-consumer provider of
self-installed monitored alarm systems. The Company was established
in 1992 and is one of the fastest growing alarm companies in the nation.
Headquartered near Austin, Texas, Protect America has expanded over
the past 17 years to provide affordable residential security to homeowners
in the U.S. In the annual surveys conducted by SDM Magazine, the leading security industry trade publication, Protect America is consistently ranked among the Top Ten companies in residential system installation volume out of more than 15,000 alarm companies nationwide.
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